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Rhoberta Shaler, PhD, consultant, counselor, coach and catalyst, helps businesses prosper and people flourish. She makes it easier to master the art of handling difficult issues, difficult situations and difficult people, at home and in the workplace.

Dr. Shaler founded the Optimize Institute in Escondido, CA in 1998 to provide the essential consulting, training and coaching for executives & teams for improving profits and productivity. A team building expert, Dr. Shaler works with wise leaders who know their people are their top resource and  that building relationships must be a top priority. As a coach, she helps executives and entrepreneurs implement the leadership skills necessary to increase profitability abd oeace,

Clients say that Rhoberta Shaler, PhD, is “a gentle, effective and enthusiastic teacher” who is “down-to-earth while knowledgeable, practical, energetic…and humorous.” An acclaimed and popular keynote speaker, her light-hearted approach and value-packed content help audiences quickly grasp valuable skills & strategies.  After more than twenty-five years in the business, Dr. Shaler continues to develop new programs to meet the needs of her clients and to meet the challenges she sees in the marketplace.

Dr. Shaler’s book, Wrestling Rhinos: Conquering Conflict in the Wilds of Work  has been called "...a business classic ...needed in every business library." She has just completed, Prevent Free-Fall, Pack Your Own Parachute: Tips for Taming Tense Times. Author of more than two dozen other books and audio programs, currently published in nine languages, she is widely published on the web through her articles and blogs.

Currently, Dr. Shaler is bringing pertinent, practical information to the world through her websites and blogs. She was honored to be named 'Outstanding Business Women of the Year in Southern California' in 2004.

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